Ritz-Carlton, Rancho Mirage CA
Objective
Elevate the resort’s menu collection with a cohesive design approach that reflects the warmth, sophistication, and distinctive desert character of the Ritz-Carlton, Rancho Mirage.
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For the Ritz-Carlton, Rancho Mirage, the existing resort menu collection presented an opportunity to enhance the guest dining experience and reflect the essence of its Palm Desert setting, giving each restaurant and amenity a distinct personality of its own.
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We created a family of menus that balanced the resort’s refined, welcoming character with the distinct personality of each venue and occasion.
For State Fare, the breakfast and bar + lounge menus took on a more playful tone, while lunch and dinner shifted to a more refined, elegant expression. Holiday menus blended both approaches, adapting to the personality of each occasion—from Valentine’s Day and Mother’s Day to Thanksgiving and New Year’s Eve.
The spa, pool, and in-room dining menus were tailored to their individual environments while staying true to the Ritz-Carlton global brand.
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Global Menu Design Direction
Main Restaurant + Bar/Lounge Menus
Spa + Pool Menus
In-Room Dining Menus
Seasonal + Holiday Menus
