Three Steps to Real Impact.
Our process is designed to bring clarity to your brand, focus to your marketing and purpose to every creative decision. Each step builds on the last, helping us create work that feels relevant, meaningful and built to make an impact.
01
Discovery & Research
We begin with our Brand Discovery Workshop to uncover the heart of your business—your purpose, mission, values, goals, audience and what makes you distinct. From there, we research your market, competitors and opportunities to define a clear direction for the brand and how it should be positioned.
02
Ideate & Strategy
With the brand direction in place, we define the strategy and creative ideas that guide the work. Mood boards establish the visual direction, while brand guidelines create the framework for how the brand should look, feel and stay consistent. Together, they give us a clear launch point for execution.
03
Execute & Develop
With the strategy and visual direction established, we bring the brand to life. From logo development and evolving brand guidelines to the materials your business needs most, every piece is designed to work together, stay true to the brand and support its growth over time.
Our Brand Discovery Workshop
As mentioned in the first step, our Brand Discovery Workshop is a collaborative and interactive session where we uncover everything about your brand. It has proven to be both popular and rewarding. It’s a 1–2 hour Zoom or Teams video session. The result is a clear foundation for the strategy and design that follow.
Who We Are: Meet Pam Brown
Owner, Creative Lead & Design Whisperer
It all started with that intoxicating smell of crayons in kindergarten. And apparently, I never really got over it.
For more than 25 years, I’ve worked in and around lifestyle brands—through ad agency life, as an independent branding designer, and as part of in-house creative teams. That experience taught me how to see the big picture along with the important details that hold a brand together.
From that experience, I developed an intuitive sense for strong design and a knack for translating a client’s vision into visuals that feel true to their brand.
In the past two decades, I’ve built brand identities that business owners feel confident in—clear in who they are, consistent in how they show up, and strong enough to grow with them.
When a project calls for more, I collaborate with a trusted network of writers, developers, photographers, illustrators and other creative partners—giving clients the breadth of a larger studio with a more personal, flexible approach.
The lifestyle brand niche is where I began my career and where I still gravitate towards—especially hospitality & travel, food & beverage, retail, small businesses and organizations that bring a little more joy to everyday life.
It all comes back to a simple idea that has long been part of Joie Brand Design:
Spread Joie. Give Love. Do Good.
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From the Discovery Workshop we build out the whole identity system based on your needs—your basic Brand Guidelines.
Logo Lockups & Usage / Typography / Imagery / Color Palette
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We take the established Brand Guidelines and execute it across various materials as needed for marketing or in-house.
Stationery Suite / Marketing Collateral / White Papers / Reports / Company Culture Books / Publications / Presentation & Pitch Decks
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We offer your basic digital needs for marketing and having an online presence.
Omni-channel Campaigns / Email Assets or Build Out / Website Design & Development or Assets / Social Media Graphics / Banner Ads