Plow & Harvest / Alberta, Canada

Objective

Create a complete brand design experience for a new fast-casual, farm-to-table restaurant concept in Edmonton—from identity and environment to menus, digital, and launch materials.

  • Plow & Harvest was built around a farm-fresh comfort food concept, using locally sourced ingredients during harvest season in Canada.

    Over four fast-paced months, we developed the brand from concept through launch, creating a warm, approachable identity that reflected the restaurant’s farm-to-table philosophy while giving the new dining concept a distinct personality.

  • The brand came to life across every part of the customer experience—from the logo and menus to the website, signage, uniforms, packaging, interior graphics, social media, and launch materials.

    A comprehensive visual direction established the tone early, then carried through each touchpoint to create a cohesive restaurant experience from the moment guests encountered the brand to the moment they sat down to eat.

    • Brand Discovery + Visual Direction

    • Logo + Brand Identity

    • Print + Digital Menus

    • Website Design

    • Social Media Graphics

    • Signage + Interior Graphics

    • Uniforms, Packaging + Labels

    • Marketing + PR Collateral

    • Food Photography Art Direction

    • Soft Opening Launch Support

Restaurant Branding Components
Restaurant Menu Design
Bar menu and Restaurant Tray Liner
Restaurant Door Sign
Restaurant Interior with Digital Menus
Restaurant Entrance
Restaurant Exterior with Signage
Soft Opening of Restaurant
Soft Opening of Restaurant
Restaurant Concept Pitch Deck
Restaurant Concept Pitch Deck

A four-month sprint that transformed a new restaurant concept into a fully realized brand experience across identity, environment, digital, and guest-facing touchpoints.

Previous

REAL ESTATE SERVICES REBRAND